Building the operating layer for the pet economy.
Two decades building at the intersection of pets, marketplaces, and consumer behavior. From Wag to Live Work Pet, I build businesses around durable human behavior and recurring value creation.
The same formula sits underneath everything I’ve built.
Combine trust, logistics, and recurring behavior around something people do every single day and you don’t get a feature. You get enterprise value. Pet ownership is one of the most durable recurring behaviors there is, and most of it is still under-built.
One thesis. Built four times.
Not luck. Pattern.
Founder. Built a premium dog-walking business in Los Angeles and learned the physical service economy firsthand.
Co-founder & first CEO. Built the original operating model and early marketplace foundation. Wag later scaled nationally and raised major institutional capital.
Founder. Global pet community platform, recognized by the Purina Pet Care Innovation Prize.
Worked with Basepaws ahead of its acquisition by Zoetis and YuMove ahead of its acquisition by Vetnique Labs.
Founder & CEO. Building the pet-first operating layer for multifamily housing.
Pets as the operating layer of where we live.
Live Work Pet embeds pet services, community, and infrastructure directly into apartment living, turning pet ownership from a property-management headache into recurring value for residents and owners alike.
Explore Live Work PetA small number of teams. Where I can actually move the needle.
Marketplaces & cold-start
Supply and demand liquidity, trust and safety, and the messy early model.
Pet-category strategy & M&A
Positioning, partnerships, and the path to an outcome.
Operating scale
Turning a working model into a durable operation.
Notes on the pet economy, marketplaces, and what’s coming next.
Selected interviews and appearances.
Building in the pet economy, or trying to see where it’s headed?
Let’s talk.